leloJEE & wiNEET
Crafted an end-to-end digital experience to elevate brand presence and streamline the user journey for a niche market segment.
Role
UX Designer & Product Owner
Timeline
8-12 weeks
Tools
Figma, Adobe Illustrator, Jira, Firebase Analytics, User Interviews
Category
EdTech, B2C, UX Strategy
The Problem
What needed to change?
Coaching centers preparing students for elite exams like JEE and NEET lacked a sophisticated digital infrastructure to deliver customizable mock exams and deep performance analytics.
Educators were unable to provide data-driven insights or track individual student progress effectively. The challenge was to empower these institutions with a platform that offered assessment variety and granular progress tracking. (Note: While the technical architecture and UI were fully realized, the platform reached the pilot release stage due to external content readiness constraints).
My Responsibilities
- Product Ownership: Led the comprehensive UX design and product ownership specifically for exam workflows and complex analytics features.
- Cross-Functional Leadership: Coordinated seamlessly across design, development, and QA teams to manage the pilot test deployment.
- Agile Management: Defined detailed user stories and acceptance criteria while managing a prioritized product backlog.
- Iterative Validation: Facilitated targeted user testing sessions and integrated feedback into continuous product cycles.
The Approach
How we got there.
Discovery
- Contextual Inquiry: Conducted extensive user research and interviews with both students and educators to identify systemic pain points in existing exam platforms.
- Competitive Gap Analysis: Analyzed competitor offerings to pinpoint opportunities for superior engagement and more precise data visualization.
Strategy & UX
- Data-Informed Dashboards: Designed intuitive student dashboards that showcased test scores, progress summaries, and high-priority improvement areas at a glance.
- High-Stakes UI: Created a distraction-free, easy-to-navigate test interface featuring real-time feedback mechanisms to boost student engagement and confidence.
Delivery & Iteration
- Technical Collaboration: Partnered closely with the engineering team to ensure the rigorous technical requirements of a seamless exam-taking experience were met.
- User-Led Evolution: Rolled out iterative updates throughout the pilot phase based on direct user feedback to continuously refine usability and engagement.
The Outcome
Results that speak.
By prioritizing data clarity and user engagement, the platform established a strong foundation for scalable educational success:
- Extensive Versatility: Developed support for 20+ types of competitive question formats.
- Technical Precision: Achieved a 90%+ accuracy rate in real-time scoring and feedback during initial pilot testing.
- Measurable Growth: Realized a 25% improvement in perceived exam performance (based on targeted user feedback).
- Scalable Infrastructure: Built a platform architecture capable of supporting 8,000+ concurrent users, providing a robust foundation for future expansion.